What is an explainer video?
An explainer video is a short introduction video or teaser video explaining an idea or a product. It mainly focuses on explaining the Business goals and services in a simple, engaging and captivating way. The important features of explaining video include high quality, branding colors, animated characters, and professional voice-over.
The explainer video is also one of the best marketing tools for converting your leads. It has proved its effectiveness in the industry over last year.
Do you know?
In Universal researches, Videos rank higher in marketing than other tools.
Do you find the above video interesting ?? Now let us discuss the benefits of these videos
5 Reasons why you need an Explainer video for your Business:
Explainer video greatly enhances your marketing strategy in Business. There are a lot of benefits for employing it in your Marketing. Some of the top five reasons are:
1. To increase your conversion rates:
As these explainer videos are animated, it encourages people to keep on watching. Which in turn increases the conversion rates.
It helps budding business owners to keep the tally of the number of visitors to their sites and count of visitors who could become actual customers.
Statistics suggest that a well-made explainer video would increase conversion rates by 15 to 50 percent definitely.
Note: According to research, 85 percent of people are more likely to buy a product once they see its associated explainer video.
2. Grabs audience’s attention:
Explainer videos are a wonderful way to explain your business idea in just a few seconds, they work perfectly to quickly grab your audience’s attention.
Seeking attention from the audience is one of the major concepts in marketing. This will widely result in bringing more loyal customers to your Business.
The more time you hold the attention of your audience, the more likely they are to spend a long time on your site.
3. Enthralling elevator pitch:
A well-produced video for business with the animated characters and engaging visuals can capture the attention of your audience immediately.
Explainer videos are mainly helpful in the case if you have a complicated product or service to launch.
An explainer video is the one which helps you give your perfect pitch all over the world at any time of the day.
4. Build Brand awareness:
In the explainer video, crafting your brand logo and color is the foremost important thing, which creates brand awareness.
So, take out colors from your website and product and keep the video focused on those colors, that compliment your brand.
Each animation style is great for a few things, so make sure you choose the one that suits not only your sales and marketing goals but your brand identity.
5. Boost your marketing campaigns:
The explainer video probably increases your marketing campaigns, as it is easily shareable than the textual content.
It increases your web traffic and ranks in a good position among Google ranks. Even in email marketing campaigns it widely increases the open rates and click-through-rates.
Note: 70% of internet users are watching online video, so it is easy for to captivate explainer video with your awesome business.
Apart from the above benefits, it also has greater advantages like retaining customers, makes visitors for a call to action, and reflect your Brand’s culture and personality. Start creating explainer videos that include all things from your brand to personality, as videos are proved to be the most popular medium for people to share information and advertise. For astonishing explainer videos contact: 044- 2618 2578